The Numbers Say it All~

Do you know why Email is still the most popular and preferred method of direct communication for millions of businesses?

Because people actually check & READ THEIR EMAILS regularly! A survey found that almost everyone looks at their Emails every single day… and over half of them take the time to read them up to 20 times each day ~ from when they wake up until before they go to bed…

…also, Email messaging keeps delivering extraordinary returns of $38… $42… up to $90, and more for every $1 a marketer spends… (according to AWAI) so demand for Emails and skilled Email writers is at an all-time high.

Email marketing is expected to bring in $10.89 billion by 2023. That means companies have 10.89 billion reasons to need professional email copywriters they can depend on to get the job done right and to make a good return on their investment…

And it's a smart investment: 

• According to Marketing Platform Email marketing has a higher Return on Investment and is ranked the highest amongst all marketing channels with the average return on investment being about $40 for each $1 spent (a huge return)…and for some industries — it’s as high as $90! (says DigitalMarketer).

• On average for every $1 you spend on email marketing, you get $38 back (a statistic from the highly respected Direct Marketing Association based on industry averages over many years of reporting and analysis).

• Email marketing is 40 times more effective than social media when it comes to converting leads according to McKinsey & Company. The same study showed that the purchasing rate is 3 times faster, too.

• 73% of consumers say that email is their preferred method of communication with companies according to the DMA (Direct Marketing Association).

• Small to medium-sized businesses know email is crucial: 81% use it for customer acquisition and 80% use it for customer retention (Oberlo).

• Litmus reports an average ROI of $36 for every dollar spent on email marketing, and Campaign Monitor says it can be as high as $44 per dollar spent.

• 99% of consumers report that they check their email every day and over 50% check it more than 10x a day according to AWAI. Basically, everybody is checking their email constantly. The same can’t be said for checking social media (Twitter, Instagram, or even Facebook).

  For a business, this is GREAT news because it gives them a very profitable way to make sales and generate revenue.

Smart business professionals don't tend to take unnecessary risks with their investments. It’s why they seek out experienced professionals who understand the ins and outs of writing effective email copy… & quality email marketing that sells, so they save time and stress and more quickly achieve the results they’re looking for.

Of Course Email Marketing is a Business Expense,

 But It's Also an Investment... 

A Really Good One!

The Alternatives Aren't So Great

& They're a Risk~

Trying to find other ways to get email copy written can be problematic:

• You could assign the task to an existing employee, but without the right training, they likely won't do a great job.

• Using AI might seem like a good idea, but it's still really new and untested. AI can't create copy that has a unique voice or captures human emotion & feeling. Plus, it still needs someone to control it & tell it what to do.

• You could do it yourself…but you likely have limited knowledge of “how to” effectively connect with your customers & clients & how to sell yourself effectively (something many business owners struggle with)…

  …& you’re most likely super busy taking care of running the business doing other vital tasks… so taking this on too… may just tip you over the edge & leave you feeling utterly overwhelmed.

• Finally, you could just not do it… but then you’d miss out on a lot of money waiting for you… as well as not helping hundreds to thousands of people who could benefit from your products or services!

At the end of the day, hiring a trained email copywriter is your best bet for creating quality emails that sell fast. They have the training, knowledge, and experience to write compelling emails quickly, with the assurance that they'll get the click (or interest to buy from your company) now… or later.

They’ll save you time…effort… and a LOT of headaches… by creating quality copy that sells for you, so you don’t have to stress unnecessarily trying to figure it out and do it all alone.

My Email Copywriting Services Are Here to Help

So YouGet the Results You’re After...

& So Your Valuable Product or Service 

Reaches More People Who Can Benefit From It

many kinds of emails help your company build trust & increase business~

When I write emails for my clients I offer a broad range of messages using both a human, personal touch and strategy for selling.

There are tons of different kinds of emails that can help your business connect with and get more interest from your customers or clients…

For example:

• Sales Emails or Sales Launches (obviously to get people excited about buying what you have to offer… or to give discounts or promotion codes).

• Product Announcement Emails (for new goodies that you’re freshly offering).

• “Welcome” Emails (for new opt-ins to Warmly say “Hello” & get them interested in YOU).

• Seasonal Emails (naturally to honor the lovely changes throughout the year & to offer special stuff).

• Reply Emails (to get better deliverability, to ensure your future emails won’t get sent to Spam).

• Review Emails (to get positive reviews for your company on Yelp or Google).

• Abandoned Cart Emails (to remind the customer/client to consider ordering/booking with you & giving them the incentive to follow through with their purchase).

• Referral Emails (to ask for a kind referral to friends & family along with a thank you discount code to share).

• Consumption Emails (to inform customers who have just bought a product from you on the “How to” of what they’ve purchased… so they feel well informed & cared for by your company).

• “Thank You” Emails (after a purchase; & to give a discount if they order again).

• “Please Come Back” Emails (to offer a reason for past customers to buy from you again).

• And the list goes on….

But it's not just about sending these emails… there's always an intention and a goal behind each one. Professional email copywriters understand this and strategically encourage the reader to take action after reading the email… to bring what your company has to offer into their lives ASAP.

Companies Need Emails that Get People 

Emotionally &Actively Engaged...

…so they really benefit from a professional copywriter who knows how to write in a way that encourages people to want to take action.

Finally…

Personalizing your Emails can make a huge difference in your business

Almost all businesses know this (94% according to an Econsultancy and Monetate survey), but only a few are actually using it in their strategies.

If you want to connect with people better try to make your messages more REAL, more human, more personable, and relatable… not just cold, hard business offers to sell your products or services as if you don’t care about your audience one bit. Most people don’t like just being sold to… they’d prefer to feel some heart, or connection, or a sense of value in the company they put their hard-earned money into.

Not only will more personal messages help increase retention rates and build trust (and the desire to actually look at your email messages), but it also speaks to customers in a more emotional way. A personal touch can have a big impact on how customers think, act, and feel.

Connecting regularly in an authentic, human, feeling, & caring way through Email will not only create a good reputation with your customers or clients… but will also remind them that YOU exist & that you have something special to offer that will improve their lives.

Trust, Consistency, & a Positive Reputation means Everything in the Sales World