Boring… lifeless… delete.

What’s the point of writing an email (or any piece of copy for clients) if they only want to delete it before even reading? We waste our time and energy, and space in our customers’ inboxes. Writing anything people might actually want to read is some kind of art form. I think of it as an art of vulnerability, of authenticity… like any raw art that expresses without a filter.

It all begins with the word, most especially one single word.

If I only focus on one word for my meditation and direction so many changes miraculously occur in my life… but I have to be deeply devoted to this word and to all that it entails for it to truly work its wonders.